In my years of experience as a web designer, I've come across tens, maybe hundreds, of websites that are just too tacky to sell. And when I mean tacky, I mean they have really bad design that it needs more than a bit of tweaking here and there to make their website work.
To make things clear, web design is more than just slapping together texts, colours and elements that look good together. It's about providing users with the best experience you can when they go to your website. That's something not a lot of business owners and even web designers understand, which is the reason why a lot of them come up with major design blunders that are not supposed to crop up. Do not follow this lead. If you're willing to go beyond putting together a website that looks good and instead go for a website that feels good, then don't make the following mistakes.
1. Not meeting your customers needs.
If you keep on operating from the thought that your website is a powerful marketing channel that can generate tons of leads, you are never going to get ahead. Yes, a website is an awesome way to promote your business, but that is not the reason your customers are on it. They don't care about how good your marketing strategies are. They only care about finding something that can help them solve their problems. Stop thinking of it as a marketing tool and start seeing it as a way to show people solutions to their problems.
2. Design too flashy.
Nothing is more annoying than a website that over-enthusiastically jumps out at you and shoves every single element down your throat. People certainly don't like being bombarded with so many things at once because it muddles the brain and makes it harder for them to make a decision. Don't throw everything in their faces at once. Keep it simple and tone down the use of moving images and sounds. In fact, if you can do away with these elements without making life harder for your visitors, the better.
3. Design too confusing.
When people go to your website, do they instantly know what it is about? If they can't, you're doomed to loads of visitors clicking the back button in less than 10 seconds. People need a reason to stay on your website, otherwise they will think they're just wasting their time. For example, what does a huge image of an athlete scoring the winning goal in a breakfast recipes website? There might be some connection if you take a deeper look, but most people will not be able to realize that your website is all about healthy cooking for breakfast just by looking at that image.
4. No contrast.
Unfortunately, a lot of web designers still think it's cool to use grey text over white backgrounds. A minimalist design certainly holds its own. It's better to focus on great content than cram your website with loads of design elements, after all. But being way too minimalist won't help. Nobody wants to read text that he has to squint to see. Contrast gets you a long way. Black over white, blue over yellow, dark over pale. No hot pinks over magentas, reds over oranges or greens over blues. You get the idea.
5. Not paying attention to content.
In single way, content is more important than design. You can have the worst design on the planet, but if you have really good content, you are still ahead of the game. What do I mean by really good content? I mean content that is always updated, relevant and most of all useful to your readers. If they can find a place in their lives where they can apply everything they have read from your website, then you can say you've got awesome content.
Lloyd Roberts | Web Design Bournemouth.
Lloyd Roberts specializes in web design, SEO and online marketing. For more information, please visit the 123 Web Design website.
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