When people visit your website, they will immediately look for several things and one of the most essential among them is consistency in your web design. All your website elements should remain constant on your every web page. The font layout, fonts, colours and even the font size of your home page should be mirrored in all your inside pages. This is to make your web pages will flow easily from one page to the next. Doing this will ensure that your visitors will have a stress-free time in going over them.
Uniformity in Everything
There is also another element in your website design that should be consistent on each and every one of your web pages and this is the navigation. It should be positioned on the exact same place for your every web page's layout. This will make it easier for our site visitors to jump from one page to another.
Make sure to never position your navigation bar in different places just for the sake of aesthetic appeal. Keep in mind that although your website is meant to be a marketing tool for your business, you should still see to it that every element in it will answer your target market's wants and needs.
Repetitive Layouts
It is normal for your website to have a three-page website, especially if it is still new. You might have a different layout for your content, your homepage as well as for the forms for your sales and subscriptions.
It is advisable though that you will maintain the same layout for all these pages. Although this might seem boring to you, remember that your website is not about you. It is about your target audience. Uniformed layout will enhance the flow of your site's pages, making them easier to browse through.
Use the Same Elements for Different Layouts
If you have a landing page for a marketing campaign that really needs to have a different layout compared to your homepage, then ensure that all the other aspects in it are the same. Its navigation bar should still be on the same place. Its overall colours as well as the fonts' colour, size and style should also be identical to the other web pages. This will ensure that your site visitors will not feel as if they have landed on another website when they click on the marketing page of your website.
Always keep in mind that consistency is very important in web design. It is one of the most important aspects that could either make or break your website as a marketing tool for your business.
For more information on Melbourne graphic and web design, be sure to click on the link provided in the resource box below.
Web design Melbourne expert, Wes Towers invites you to learn more about web and graphic design and how they could help in your business. Check out http://www.omnificdesign.com.au/ for more resources and even free ebooks.
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